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The SORAA Growth Story

India is snacking differently. SORAA is built for what's next.

SORAA is a modern snacking brand built for the new generation — premium nuts, dry fruits, date bites, seed mixes, trail mixes, and grab-and-go snack packs that are bold, clean, premium, and never boring. We are here to make better snacking look good, taste better, and fit into real life.

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Snack Better • Bold Flavours • Premium Packs • Grab & Go • Modern Snacking • SORAA

Market Snapshot

The snack shelf is getting a glow-up.

India's food and snacking market is changing fast. Consumers are looking for snacks that are more premium, better-looking, easier to carry, and more ingredient-conscious. SORAA sits at the intersection of snacks, healthy snacking, dry fruits & nuts, gifting, and quick commerce.

India Snacks Market

USD 63.01B in 2024
Projected USD 94.17B by 2034
Source: Expert Market Research
The snack category is already massive, but there is still space for new-age brands that feel premium, modern, flavour-led, and lifestyle-driven.

Healthy Snacks India

USD 3.13B in 2025
Projected USD 4.77B by 2034
Source: IMARC Group
Consumers want snacks that feel better-for-you, but they still want taste, flavour, convenience, and good packaging. SORAA is built for that balance.

Dried Fruits & Nuts India

USD 2.24B in 2025
Projected USD 3.93B by 2034
Source: IMARC Group
Nuts and dry fruits are already trusted by Indian consumers. SORAA gives this category a modern, snackable, Gen-Z-friendly upgrade.

Quick Commerce India

₹64,000 crore in FY25
Expected to nearly triple by FY28
Source: CareEdge Advisory
Snack products are ideal for quick commerce because they are impulse-led, repeat-friendly, easy to discover, and perfect for fast delivery.
Sources: Expert Market Research, IMARC Group, CareEdge Advisory.

Why This Market Needs SORAA

Traditional snacks are everywhere. Modern snacks are still rare.

Indian consumers are no longer choosing snacks only by price or habit. They care about:

Better ingredients Cleaner labels New flavours Premium packaging On-the-go formats Gifting value Instagram-worthy design Convenience Trust

SORAA is being built for this shift.

Why SORAA?

Not another dry fruit brand.

SORAA is not trying to look old-school. SORAA is building a snack brand that feels fresh, international, fun, premium, and made for today.

Our edge:

  • Premium nuts, dry fruits, seeds, berries, and dates
  • Bold flavours made for repeat snacking
  • Modern Gen-Z packaging
  • Grab-and-go mini packs
  • Gifting-friendly products
  • Community-led tasting and launch drops
  • Built for D2C, retail, events, quick commerce, and corporate gifting

This is not boring healthy food.
This is snacking, upgraded.

The SORAA Product World

SORAA is building across multiple snack formats:

  • Flavoured roasted nuts
  • Premium dry fruits
  • Date bites
  • Seed mixes
  • Trail mixes
  • Superfood snack mixes
  • 30g–40g grab-and-go packs
  • 200g pantry packs
  • Gifting formats
  • Event snack bar experiences

Each product is designed to be:

Easy to understand Easy to carry Easy to gift Easy to repeat Easy to love

Our Positioning

Better ingredients. Bolder flavours. Cleaner design.

SORAA is positioned between:

  • Traditional dry fruit brands
  • Healthy snack brands
  • Premium gifting brands
  • Gen-Z food brands
  • Quick-commerce snack products

We are not just selling dry fruits. We are building a modern snacking lifestyle.

Our Momentum

Small packs. Big plans.

SORAA is being built with a strong focus on product, packaging, community, and distribution.

Current focus areas:

  • Finalizing first product range
  • Developing premium packaging
  • Building the SORAA website
  • Growing Instagram presence: @eatsoraa
  • Creating Founding Members Club
  • Planning tasting drops and feedback rounds
  • Preparing for exhibitions and event snack bar activations
  • Exploring retail, D2C, gifting, and quick-commerce channels

Built to Scale

Designed for shelf, screen, and snack bags.

SORAA products are being designed for multiple channels from day one.

Potential channels:

D2C website Instagram commerce Quick commerce Retail stores Modern trade Corporate gifting Events and exhibitions Office snack supply Cafés and HORECA Premium gifting boxes

The goal is simple: build snacks that are easy to discover, easy to buy, and easy to reorder.

What's Next

More flavours. More drops. More SORAA.

Near-term roadmap:

  • Launch SORAA website
  • Launch first snack drops
  • Build Founding Members Club
  • Run tasting and feedback rounds
  • Develop snack bar event experience
  • Create gifting formats
  • Build retail and distribution conversations
  • Prepare quick-commerce-ready SKUs
  • Grow community around better snacking

Founder Note

Built from the ground up.

SORAA started with one simple belief: better snacks should not be boring.

We wanted to build a brand that brings together quality ingredients, exciting flavours, modern design, and real-life convenience.

Every flavour, pack, product trial, and design detail is part of the journey to build a snack brand that feels fresh, premium, and loved by the new generation.

We are just getting started.

— Team SORAA

Connect With Us

Interested in the SORAA journey?

We welcome conversations with people interested in learning more about SORAA, strategic opportunities, retail partnerships, collaborations, growth conversations, and brand partnerships.

Contact SORAA

Email: hello@soraafood.com

Website: www.soraafood.com

Instagram: @eatsoraa

Disclaimer

The information on this page is provided for general informational purposes only.

It does not constitute an offer to sell, or a solicitation of an offer to buy, any securities or investment products.

Any business, strategic, or investment-related discussion will be subject to applicable laws, documentation, eligibility, due diligence, and professional advice.

Market data is based on third-party industry reports and estimates from Expert Market Research, IMARC Group, and CareEdge Advisory. These figures should be reviewed and updated periodically.